One step forward against counterfeit medicine: The European Medicines Verification Organisation (EMVO) technically certified tracekey as an IT connection provider.
After passing a series of tests, tracekey is now one of five companies worldwide which received the certification. That means pharmaceutical companies who use the tracekey software can now upload their serialization data to the European Hub, thereby communicating with all national hubs.

The EMVO designed the European Hub to connect national hubs, manufacturers, distributors, as well as hospitals and pharmacies. It thus ensures that medicines can be verified at the point of dispensing to meet the FMD requirements. The cloud is that every package or bottle, that is sold by February 9, 2019, has to carry a randomized serial number as its unique identifier.